WARC Awards for Effectiveness: 2021 Collaboration & Culture Judges
Chair of Judges
Global CMO, Vice Media
Nadja joined VICE Media Group in this newly-created global position in 2020. Prior to that, she was Executive Partner for Ogilvy & Mather Worldwide where she was responsible for leading the brand transformation for Dove at Unilever. She also led brand work for American Express, LG Electronics, IKEA North America, Coca-Cola, Siemens, and Safaricom/Vodafone.
Aivory Ann Gaw
Global Business Development Director (WPP Team GSK), WPP
Aivory looks after new business opportunities and corporate-level initiatives for better strategic and creative output. She was Executive Director of Growth at AKQA London and, prior to that, she led teams to develop award-winning solutions for clients like Chanel, Apple, Airbnb and Volvo. She sits on the committee of WPP Propeller, WPP Roots and the WPP UK Innovation Committee.
Executive Vice President, Client Strategy, NBCUniversal
With just over 25 years in the business, both in London and New York, Yusuf has worked across most flavours of planning and strategy making him one of the few genuine hybrid strategists. His experience spans a number of the world’s leading corporations including Microsoft, BMW, Samsung, Kimberley-Clark, Kraft and Verizon. He is currently EVP, Client Strategy at NBCUniversal.
Managing Director, Reprise
Stanley leads a team of 115 creative minds with whom he hopes to change the face of digital content marketing & creative storytelling locally, across regional assignments and global accounts. His creative leadership has led Reprise to rank among Malaysia’s top creative agencies, with local and global awards under his belt.
Executive Strategy Director, Edelman EMEA
Jay is a multi-disciplinary strategist and planner with 20 years of experience helping clients understand and impact the cultural landscape and human behaviour. He joined Edelman London in 2013 and now leads a team of 30 planners across the EMEA region supporting the agency in expanding its remit from core PR and comms into wider marketing, communications and brand strategy work.
Group Planning Director, TBWA Melbourne
Eloise oversees the strategic output on ANZ and guides the agency’s team of strategists. With a background in psychology, Elly has deep experience in solving difficult problems through behaviourally led communications. From Tasmania, Eloise has worked across Europe, UK as well as in Australia and New Zealand on a range of sectors including tourism, education, FMCG, automotive, finance and health.
Joint Chief Strategy Officer, BBH
Will started his career at Dare, joined Anomaly as a start-up and joined BBH in October 2013. In 2015, he became Head of Strategy and, in 2020, Joint Chief Strategy Officer. He has won an IPA Grand Prix, an IPA Gold and the Long-Term Commitment to Effectiveness award for Audi globally and in the UK, helping create over £4bn of incremental revenue.
Deputy CEO, Feed
Alicja joined Feed in 2018 and now leads and grows client accounts and internal teams across their global business, working with brands including eBay, Ancestry and Ennismore. Prior to Feed, Alicja worked at various agencies in the digital space including Digitas, Critical Mass, Grand Union and Agency Republic.
Via teaching and the BBC, Lori is Joint’s strategic guru and an IPA Effectiveness Grand Prix-winner. Getting to grips with large global business problems is her speciality, specifically on recent work on Amazon and Google.
Head of Insight, Strategy and Planning, The Kite Factory
Rik encourages holistic insight-led solutions and brand-centric thinking across all clients and new business. He takes a lead role in supporting the agency’s growth agenda and in developing TKF’s partnerships; from how they work with media owners to creating new relationships with specialist agencies to extend TKF’s offering for clients. Previously, he worked at Havas Media and WCRS&Co.
Founder, The Boom!
With a background in advertising and a former CMO and Commercial Director, Scott Morrison is in the business of impact. Now, as Founder of the Boom!, author of Creative Superpowers, global keynote speaker and a non-exec for the British Fashion Council, he helps unblock, unlock and unleash creative, commercial and cultural impact for brands and agencies around the world.
President, PHD Toronto
Caroline is responsible for the continued growth and evolution of PHD Toronto. Her 18-year tenure has driven the progression of the agency’s digital capabilities: the launch of our programmatic offering in Canada, establishing Search & Social practices, and a continued focus on technology’s impact on Consumer behaviour to help guide clients in an ever-changing and challenging landscape.
Senior Strategic Planner, Ogilvy Germany
By combining brand expertise and intelligent empathy of target audiences, Carla aims to create more relevance for brands from the stage of brand building to the loyalty stage of customers. Carla and the team have received a number of awards, including Cannes Lions and WARC Awards Gold for, among other work, German Railway’s ‘No need to fly’ campaign.
Executive Strategy Director, Boys+Girls
Aoife leads strategy for Ireland’s largest independent creative agency. Her projects include global social strategy for alcohol brands, digital product innovations for FMCG and communications strategies for world-first experiences. Her belief in the strength of an integrated approach has resulted in international effectiveness awards. She works across clients including Fitbit, Samsung BMW, McDonalds and SKY TV.
Futurist, Cultural Innovator, and Chair of Mental Health, First Aid England
Adah takes a philosophical and anthropological approach to technology, merging logic and creativity to design immersive problem solving, learning and development environments. Her current interest lies in the anatomy of transformation and innovation, from ancient wisdom, natural systems and indigenous community practices to digital and emerging technologies.
Global Brand Strategist, Facebook
Gareth is a brand strategist at Facebook, supporting its largest global accounts with strategy and thought leadership. He was previously a planning director at JWT London/Wunderman Thompson, where he won the IPA President’s Prize and WPP Atticus Award in Advertising. He also wrote a chapter of the popular marketing book, ‘Eat Your Greens’, on the principles of brand-building.
Chief Marketing Officer, Pramerica (Prudential of America)
An advocate for challenger brand platforms for over two decades to counter orthodoxies and bureaucracies around brand thinking, Arun has steered brand strategy for global and Indian brands through workshops on culture, challenger positioning, new product development and brand archetypes. He has worked with brands such as Nissan, Sony, Whirlpool, Airtel and Suzuki to create work that works.
Senior Social Media Manager, Tribal Worldwide
Eloise has worked on international brands launching to the UK, such as Pistonhead Lager, Scavi and Ray Prosecco and Cazcabel Tequila, as well as established global brands, including ExxonMobil. At Tribal Worldwide she is social media lead for the SEAT UK account, as well as the ExxonMobil account for all of Europe.
Manager, Global Social Business & Transformation, IBM
In her role, Meghan is responsible for strategic initiatives and partnerships that improve social at IBM. She is a relationship-focused leader with proven success in navigating organisations and making strong connections in order to drive results. Currently she is focused on simplifying how audiences experience IBM on social and using insights to strengthen the brand connection with online communities.
Senior Planner, The&Partnership
With a background in digital and social media strategy both agency and client-side, Tony has worked with brands across many categories including Arla Foods, Honda Europe, HEAD Sports and most recently NatWest and Argos. A big champion of digital and social being used to its full potential, he's looking forward to seeing how strong creativity drove real business and brand impact.
Chief Strategy Officer, McCann WorldGroup
Erica helps leads one of the flagship offices for McCann Worldgroup and is proud to be part of a network that has been consistently recognised for its creativity and effectiveness. Prior to her current role, Erica led strategy for McCann Health and has held numerous positions over her 25-year career.