Economic slowdown and inflation: How to respond

This hub features the latest evidence, best practice advice and expert guidance as marketers plan for both an economic slowdown and rising prices.

Key reports

The WARC Guide to the Consumer Crunch

Explores navigating inflation and the threat of recession, including what we know so far, brand management during the crunch and communications for difficult times.

What happens if I stop advertising?

Looks at the long and short-term consequences of a brand going dark and whether it's best to cut budgets or keep advertising in a recession.

What we know about advertising in a recession

Explores advertising in a recession through the evidence available in the WARC archives and beyond.