Economic slowdown and inflation: How to respond
This hub features the latest evidence, best practice advice and expert guidance as marketers plan for both an economic slowdown and rising prices.
Key reports
The WARC Guide to the Consumer Crunch
Explores navigating inflation and the threat of recession, including what we know so far, brand management during the crunch and communications for difficult times.
What happens if I stop advertising?
Looks at the long and short-term consequences of a brand going dark and whether it's best to cut budgets or keep advertising in a recession.
What we know about advertising in a recession
Explores advertising in a recession through the evidence available in the WARC archives and beyond.
Responding to inflation
WARC Talks
Thursday 6th October 2022
3 in 15
3 in 15
The consumer crunch
Key takeaways from ‘The WARC Guide to The Consumer Crunch: Navigating inflation and the threat of recession’, including consumer and category responses, the importance of pricing and how to maintain brand strength during an economic slowdown.
Thursday 18th August 2022
WARC Talks
WARC Talks
Inflation and economic slowdown
Discusses marketing in an inflationary economic slowdown, investigates new consumer sentiment data from Europe and the US, and asks how brands can present an alignment of interest between resilience and serving consumer needs.
Thursday 30th June 2022
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The CMO agenda in Cannes
Anna Hamill discusses what was driving the CMO agenda in Cannes, including why sustainability is table stakes for CMOs, how brands are preparing for a recession, and the changing role of brand purpose in the growth equation.
Thursday 12th May 2022
WARC Talks
WARC Talks
Marketing and the cost of living crisis
WARC talks marketing and the cost of living crisis with Ananda Roy, Senior Vice President, Strategic Growth Insights at IRI, and Louise Martell, CSO at Yonder Media.