Preference management the ‘gold standard’ approach to data privacy | WARC | The Feed
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Preference management the ‘gold standard’ approach to data privacy
The future of personalised marketing is predicated on the articulation and delivery of a value exchange that is not only apparent, but also compelling from the consumer’s perspective, according to a new WARC Exclusive.
Why it matters
Given the ever-expanding patchwork of local and regional data privacy regulation, it’s more important than ever to have a people-centric approach to data and privacy that prioritises choice and respects preference.
What that means in practice
- Preference management will gain momentum as the gold standard of a consumer-centric approach to data privacy.
- Where cookie-banner and privacy policy update emails have...
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