Senior players are the fastest growing segment of gamers | WARC | The Feed
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Senior players are the fastest growing segment of gamers
Think of a typical gamer and the chances are that Gen Z and millennials come to mind. But, in fact, new research shows the fastest-growing group of gamers is those aged 55 to 64, so-called OAGs, or Old-Aged Gamers.
This gaming group grew by 32% last year according to a study by market research company GWI, which surveyed 19,000 people across 15 key markets.
The details
- Younger audiences still love gaming, but a look behind the stereotypes shows a far more diverse gaming community than might be expected. Some 86% of all internet users played games in the second part of 2020 alone.
- A spike might seem unsurprising because of the pandemic, but a separate GWI study in October last year revealed only 2% of UK and US internet users had begun gaming since the start of the
- Gaming has become significantly more popular among grandparents and parents of children aged three-plus, indicating, say researchers, a new trend of gaming as a family-time activity.
- Socialising with friends was the most common reason for gameplaying, cited by 26% of players, ahead of escaping reality (22%), and immersion in storylines (18%).
Sound Bite
“Gaming has become its own form of social media. Gamers want to interact with one another and share their achievements and experiences. Having a social function within games also promotes a desire for inclusivity; gamers want to stand out among their fellow players.” David Melia, VP Sports and Gaming at GWI
Sourced from GWI
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