The WARC Guide
Our quarterly report series covering marketing’s most pressing issues.
The WARC Guide to performance marketing
The full deep-dive deck is exclusively available to WARC subscribers only.
This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing:
- Shifts in the performance landscape
- Reaching the full funnel
- Making sense of measurement
- Optimising for success
Contributing articles
The undeniable value of integration
Author Kamran Asghar
Company Crossmedia
No more retail media island
Author Jared Belsky
Company Acadia
How to build a gold-star website that boosts shopper confidence
Authors Tamara Bos and Jonny Protheroe
Company Google
How to safeguard your performance marketing strategy from potential injuries
Authors Magdalena Cunnington and Gabriel Matwiejczyk
Company Meta
Making sustainable digital advertising a reality
Author Vicky Foster
Company Adform
The value of experimentation
Authors Carl Johan Johansson Alm, Peter Simpson, Harry Davison, Kasper Moll and Olivia Benetreau
Company Meta, Pandora and iProspect
The tech giant that cried wolf and the role of MMM
Authors Grace Kite and Charles Cleasby
Company magic numbers and magic works
Make or break: Why measurement is the key for the modern e-commerce brand
Authors Snezhina Kashukeeva
Company Fospha
Advancing marketing mix modeling in China's luxury beauty market
Authors Olivier Kuziner, William Ferrell and Jean Wu
Company Ekimetrics
Four performance marketing strategies for high-value products and services
Author Prassath Leelakrishnan
Company Ethos
Retail media is the perfect intersection of branding and performance
Author Andrew Lipsman
Company Media, Ads + Commerce
Advertising Myopia: How a one-eyed view of measurement is failing an industry
Author Steve Lockwood
Company TikTok
Beyond performance marketing: Strategies to maximise performance across the funnel
Authors Gabriella Munro, Inessa Ishunkina, Konstanze Fichtner and Harry Davison
Company Meta
WARC Guide podcast
A podcast episode with WARC's Catherine Driscoll and Lena Roland, covering key themes from the WARC Guide to performance marketing, will be available from Thursday 18th April.
