Ad blocking rises to all-time high

Rob Clapp

An overview of ad blocking by device between Q3 2013 and Q4 2019.

Ad blocking has reached a new peak, according to the latest data from Blockthrough and PageFair. In Q4 2019, 764m people used an ad blocker on a desktop or mobile device, double the level registered at the start of 2015.

This means of the 4.1bn global internet population that the ITU estimates for 2019, 18.5% use an ad blocker.

Nearly twice as many people use an ad blocker on their mobile device (527m) than on their desktop PC (236m). Indeed, while mobile ad blocking has grown 70.5% since Q1 2017, desktop users have dropped 16.3% over the same...

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