Over half of Italian podcast listeners consume at home

Rob Clapp

An overview of podcast penetration by genre, location and motivation in Italy between 2018 and 2019.

Podcast penetration has remained stable in Italy, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. This year, 30.3% of internet users have listened to a podcast in the previous month. This is up just 0.7 percentage points (pp) from 29.6% last year, far slower growth than in Europe.

News and politics is the most popular genre, with 10.9% of internet users listening. Specialist content, which includes topics like business and health, also proved popular at 10.1%. However, this is down significantly from 2018, when it was most popular.

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