American teens watch more on YouTube than Netflix

Rob Clapp

An overview of teenager video consumption in the United States between 2017 and 2019.

Teenagers in the United States now watch more video content on YouTube than Netflix. This is according to the latest research from Piper Jaffray in their survey of 9,500 teenagers, with an average respondent age of 15.8 years.

YouTube accounted for 37% of teenager daily video consumption in fall 2019, an increase from one-quarter (26%) in spring 2017. This is the first time longer has been spent on YouTube than Netflix, whose share of total consumption has remained relatively flat but dipped to 35% most recently.

The launch of Disney and Applestreaming services further...

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