Podcast penetration has remained stable in Italy, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. This year, 30.3% of internet users have listened to a podcast in the previous month. This is up just 0.7 percentage points (pp) from 29.6% last year, far slower growth than in Europe.
News and politics is the most popular genre, with 10.9% of internet users listening. Specialist content, which includes topics like business and health, also proved popular at 10.1%. However, this is down significantly from 2018, when it was most popular.
Most listeners...