Adex by product category

WARC has collaborated with Nielsen to bring clients advertising expenditure data across seven media and 19 product verticals in a number of key markets. These data have been harmonised to align with the existing media data published on WARC; as such, they are net of discounts, include agency commission and exclude production costs.

Starting at the macro level, WARC has regrouped product categories into major sectors. A full list of the products included in each sector can be found here (.xlsx).

Data cover display media only, and exclude classified, paid search and other non-display formats. The data cover newspapers, magazines, TV, radio, OOH, cinema and internet display, though coverage varies by market. The new dataset runs from 2013 and forecasts are provided two years ahead.

You can access pre-made charts and datasets using the links below.