Mobile Marketing: State of the Industry

WARC, on behalf of the Mobile Marketing Association, conducts an annual survey of mobile marketing professionals in over 50 countries to assess how advertisers and agencies are using, and planning to use, mobile as a tool for advertising.

Bespoke summaries of the findings can be read by region or key market.


EMEA (June 2017)

North America (May 2017)

Asia-Pacific (November 2016)

Turkey (November 2016)

Middle East (November 2016)

EMEA (August 2016)

India (September 2015)