Media cost by target audience

WARC has calculated the media cost across six media and eight target audiences, across a number of key markets.

Cost per thousand (CPM) data to 2016 have been provided by OMD. Data from 2017 are WARC estimates, calculated by applying the WFA's media inflation figures – drawn from a panel of media agencies and consultancies – to historic CPM data.

The data cover newspapers, magazines, TV, radio, OOH and internet display, though coverage varies by market. The new dataset runs from 2013 and forecasts are provided one year in advance using the WFA's inflation forecast.

You can access pre-made charts and datasets using the links below.

Europe

Austria

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Russia

Slovenia

Spain

Sweden

Switzerland

Turkey

Ukraine

United Kingdom