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Global Media Costs

Global Media Costs

Cost-per-thousand (CPM) and cost per 100 gross rating points (GRPs) by medium and target audience in 62 markets.

  • WARC provides data in a standardised, summarised, comparable format in order to show a brand's likely cost of communicating its marketing message.
  • Use the Table Builder to create Excel files and compare costs across markets, media, target audiences and time periods.
  • Access the Media Inflation Forecast, a consensus of media agency projections for rises in CPM across media in 12 key markets.

WARC partners with global media agency OMD to provide information in a standardised, summarised, comparable format.

  • Formats: 30 second spot (TV, Radio, Cinema), Full page colour (Newspapers, Magazines), Banner 468x60 (Internet), 3*6 (Outdoor).
  • Target audiences: Adults, Men, Women, Main Shoppers, Kids, Young Adults, Upmarket Adults, and Professionals.
Country Data begin Media available (start dates may vary)
Television Newspapers Magazines Radio Outdoor Cinema Internet
Albania 2011




Algeria 2012


Australia 2005






Austria 2004






Belgium 2004





Bosnia & Herzegovina 2009
Brazil 2012






Bulgaria 2007
Canada 2006





Chile 2010






China 2006






Colombia 2011






Costa Rica 2013






Croatia 2008




Czech Republic 2004





Denmark 2004






Dubai 2010


Ecuador 2013






Estonia 2007




Finland 2004




France 2004






Germany 2004






Greece 2004


Guatemala 2013



Hong Kong 2007


Hungary 2010




India 2010


Indonesia 2012


Ireland 2012





Italy 2004





Japan 2005




Kazakhstan 2010





Latvia 2006






Lithuania 2007



Malaysia 2007




Mexico 2007






Morocco 2008




Netherlands 2009





New Zealand 2007






Norway 2004






Pakistan 2013
Panama 2013



Paraguay 2012



Peru 2015





Philippines 2009



Poland 2004






Portugal 2004




Romania 2010





Russia 2004






Serbia 2010


Singapore 2009






Slovak Republic 2010



Slovenia 2010






South Africa 2006






South Korea 2006






Spain 2004





Sweden 2004






Switzerland 2006






Taiwan 2005


Thailand 2007






Turkey 2004


Ukraine 2010






United Kingdom 2005






United States 2006






Venezuela 2013
Vietnam 2012






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