Global Media Costs
Cost-per-thousand (CPM) and cost per 100 gross rating points (GRPs) by medium and target audience in 62 markets.
- WARC provides data in a standardised, summarised, comparable format in order to show a brand's likely cost of communicating its marketing message.
- Use the Table Builder to create Excel files and compare costs across markets, media, target audiences and time periods.
- Access the Media Inflation Forecast, a consensus of media agency projections for rises in CPM across media in 12 key markets.
WARC partners with global media agency OMD to provide information in a standardised, summarised, comparable format.
- Formats: 30 second spot (TV, Radio, Cinema), Full page colour (Newspapers, Magazines), Banner 468x60 (Internet), 3*6 (Outdoor).
- Target audiences: Adults, Men, Women, Main Shoppers, Kids, Young Adults, Upmarket Adults, and Professionals.
Country | Data begin | Media available (start dates may vary) | ||||||
---|---|---|---|---|---|---|---|---|
Television | Newspapers | Magazines | Radio | Outdoor | Cinema | Internet | ||
Albania | 2011 | — | ||||||
Algeria | 2012 | — | — | — | — | |||
Australia | 2005 | |||||||
Austria | 2004 | |||||||
Belgium | 2004 | — | ||||||
Bosnia & Herzegovina | 2009 | — | — | — | — | — | — | |
Brazil | 2012 | |||||||
Bulgaria | 2007 | — | — | — | — | — | — | |
Canada | 2006 | — | ||||||
Chile | 2010 | |||||||
China | 2006 | |||||||
Colombia | 2011 | |||||||
Costa Rica | 2013 | |||||||
Croatia | 2008 | — | — | |||||
Czech Republic | 2004 | — | ||||||
Denmark | 2004 | |||||||
Dubai | 2010 | — | — | — | — | |||
Ecuador | 2013 | |||||||
Estonia | 2007 | — | — | |||||
Finland | 2004 | |||||||
France | 2004 | |||||||
Germany | 2004 | |||||||
Greece | 2004 | — | — | — | — | |||
Guatemala | 2013 | — | — | — | ||||
Hong Kong | 2007 | — | — | — | — | |||
Hungary | 2010 | — | — | |||||
India | 2010 | — | — | — | — | |||
Indonesia | 2012 | — | — | — | — | |||
Ireland | 2012 | — | ||||||
Italy | 2004 | — | ||||||
Japan | 2005 | — | — | |||||
Kazakhstan | 2010 | — | ||||||
Latvia | 2006 | |||||||
Lithuania | 2007 | — | — | — | ||||
Malaysia | 2007 | — | — | |||||
Mexico | 2007 | |||||||
Morocco | 2008 | — | — | |||||
Netherlands | 2009 | — | ||||||
New Zealand | 2007 | |||||||
Norway | 2004 | |||||||
Pakistan | 2013 | — | — | — | — | — | — | |
Panama | 2013 | — | — | — | ||||
Paraguay | 2012 | — | — | — | ||||
Peru | 2015 | — | ||||||
Philippines | 2009 | — | — | — | ||||
Poland | 2004 | |||||||
Portugal | 2004 | — | — | |||||
Romania | 2010 | — | ||||||
Russia | 2004 | |||||||
Serbia | 2010 | — | — | — | — | |||
Singapore | 2009 | |||||||
Slovak Republic | 2010 | — | — | — | ||||
Slovenia | 2010 | |||||||
South Africa | 2006 | |||||||
South Korea | 2006 | |||||||
Spain | 2004 | — | ||||||
Sweden | 2004 | |||||||
Switzerland | 2006 | |||||||
Taiwan | 2005 | — | — | — | — | |||
Thailand | 2007 | |||||||
Turkey | 2004 | — | — | — | — | |||
Ukraine | 2010 | |||||||
United Kingdom | 2005 | |||||||
United States | 2006 | |||||||
Venezuela | 2013 | — | — | — | — | — | — | |
Vietnam | 2012 |
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