Adspend Database
Our annual advertising expenditure data cover major media and ad formats in 96 markets across six regions.
- Access takeaway Excel tables of global, regional and country-level adspend data.
- Alternatively, build your own adspend tables by time period, market, medium and currency.
- WARC partners with researchers in each market to ensure you get the most accurate and reliable local knowledge.
| Country | Data begin | WARC Forecast | Media available (start dates may vary) | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Newspapers | Magazines | TV | Radio | Cinema | Outdoor | Internet | Mobile | |||
| Algeria | 2005 | — | — | — | ||||||
| Argentina | 1990 | — | — | |||||||
| Australia | 1987 | |||||||||
| Austria | 1980 | — | ||||||||
| Bahrain | 1987 | — | — | — | ||||||
| Belgium | 1980 | — | — | |||||||
| Brazil | 1996 | |||||||||
| Bosnia & Herzegovina | 2006 | — | — | — | — | — | — | |||
| Bulgaria | 1995 | — | — | |||||||
| Canada | 1980 | — | ||||||||
| Chile | 1987 | — | — | |||||||
| China | 2000 | — | ||||||||
| Colombia | 1997 | — | — | — | ||||||
| Costa Rica | 1987 | — | — | — | ||||||
| Croatia | 1998 | — | — | |||||||
| Cyprus | 1987 | — | — | |||||||
| Czech Republic | 1999 | — | ||||||||
| Denmark | 1980 | — | ||||||||
| Ecuador | 2010 | — | — | |||||||
| Egypt | 1991 | — | — | — | — | |||||
| Estonia | 1994 | — | — | — | ||||||
| Finland | 1980 | — | ||||||||
| France | 1980 | |||||||||
| Georgia | 2013 | — | — | |||||||
| Germany | 1980 | |||||||||
| Ghana | 2005 | — | — | — | — | — | — | |||
| Greece | 1980 | — | — | — | ||||||
| Guatemala | 2007 | — | — | — | — | |||||
| Honduras | 1991 | — | — | — | — | — | ||||
| Hong Kong | 1987 | — | — | |||||||
| Hungary | 1991 | — | ||||||||
| India | 1987 | |||||||||
| Indonesia | 1999 | — | — | — | — | — | — | |||
| Ireland | 1980 | — | ||||||||
| Israel | 1994 | — | — | |||||||
| Italy | 1980 | |||||||||
| Japan | 1980 | — | ||||||||
| Jordan | 1987 | — | — | — | — | — | ||||
| Kazakhstan | 2007 | — | — | — | — | |||||
| Kenya | 1994 | — | — | — | — | |||||
| Kuwait | 1988 | — | — | — | — | |||||
| Kosovo | 2011 | — | — | — | — | |||||
| Latvia | 1995 | — | — | |||||||
| Lebanon | 1990 | — | — | — | — | |||||
| Lithuania | 1995 | — | — | |||||||
| Luxembourg | 2009 | — | — | |||||||
| Macedonia | 1997 | — | — | |||||||
| Malaysia | 1998 | — | — | |||||||
| Malta | 1987 | — | — | |||||||
| Mexico | 2007 | — | ||||||||
| Moldova | 2010 | — | — | — | ||||||
| Morocco | 2005 | — | — | — | ||||||
| Mozambique | 2012 | — | — | — | — | — | — | |||
| Netherlands | 1980 | — | ||||||||
| New Zealand | 1987 | — | ||||||||
| Nicaragua | 1996 | — | — | — | — | — | ||||
| Nigeria | 2001 | — | — | — | — | |||||
| Norway | 1980 | — | ||||||||
| Oman | 1987 | — | — | — | — | — | ||||
| Pakistan | 2005 | — | — | — | ||||||
| Panama | 2010 | — | — | — | — | |||||
| Pan Arab market | 2000 | — | — | — | — | — | ||||
| Paraguay | 2010 | — | — | — | — | — | — | |||
| Peru | 2005 | — | ||||||||
| Philippines | 1987 | — | — | — | — | |||||
| Poland | 1993 | — | ||||||||
| Portugal | 1980 | — | — | — | ||||||
| Qatar | 1987 | — | — | — | — | |||||
| Romania | 1994 | — | — | — | ||||||
| Russia | 1993 | |||||||||
| Saudi Arabia | 1987 | — | — | — | — | |||||
| Serbia | 2002 | — | ||||||||
| Singapore | 1987 | — | ||||||||
| Slovak Republic | 2000 | — | — | |||||||
| Slovenia | 1994 | — | ||||||||
| South Africa | 1987 | — | ||||||||
| South Korea | 1992 | — | ||||||||
| Spain | 1980 | — | ||||||||
| Sweden | 1980 | — | ||||||||
| Switzerland | 1980 | — | — | |||||||
| Syria | 1993 | — | — | — | — | — | — | |||
| Taiwan | 1987 | — | — | — | — | — | ||||
| Tanzania | 1996 | — | — | — | — | — | ||||
| Thailand | 1987 | — | ||||||||
| Tunisia | 2005 | — | — | — | ||||||
| Turkey | 1987 | — | ||||||||
| Uganda | 1994 | — | — | — | — | — | ||||
| Ukraine | 2002 | — | — | |||||||
| United Arab Emirates | 1987 | — | — | — | ||||||
| UK | 1980 | |||||||||
| Uruguay | 1980 | — | — | — | — | |||||
| US | 1980 | |||||||||
| Venezuela | 2009 | — | — | |||||||
| Vietnam | 1996 | — | — | — | — | — | ||||
| Yemen | 1995 | — | — | — | — | — | — | — | — | |
| Zambia | 2007 | — | — | — | — | — | — | |||
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