Creative Effectiveness Ladder – Level 3

Sales Spike

Sales Spike campaigns create temporary growth in sales, market share or profitability for a brand. Typical metrics include short-term movements in sales, market share or ROI.

James Hurman explains the Creative Effectiveness Ladder

Across the last decade, we’ve seen substantial growth in campaigns seeking to achieve short-term and temporary sales effects.

So, how can we use creativity to deliver promotions that engage consumers and deliver sustainable results?

A Sales Spike story:

Crayola: Colors of the World

Art supplies brand Crayola grew sales in the US with #TrueSelfie, a PR, digital and social campaign to launch its Colors of the World diverse crayon sets.