Creative Effectiveness Ladder – Level 1

Influential Idea

Influential Idea campaigns maximise engagement and sharing, resulting in the campaign over-achieving on campaign metrics and media efficiency. Typical metrics include recall, social shares and earned media value.

James Hurman explains the Creative Effectiveness Ladder

Learn how 'Influential Ideas' use creativity to maximise engagement and sharing, and over-achieve on campaign metrics and media efficiency.

A Influential Idea story:

Spacetoon and Moshaya strategic partnership

Spacetoon partnered with The Moshaya Family, a Saudi YouTube content creator with 20 million subscribers, and produced an animation entitled 'The Moshaya Family Animation' in the UAE.