Zycus: Zycus virtual annual user conference

In the wake of the Covid-19 pandemic, Zycus, a United States company specialised in cognitive procurement, moved its annual flagship event, Horizon, to an online format available worldwide.

Campaign details

Brand: ZycusBrand owner: ZycusEntrant company: Zycus, PrincetonMarket: GlobalSector: Information TechnologyMedia channels: Competitions & contests, Events & experiential, Livestreaming, Merchandise & free gifts, Virtual & augmented realityBudget: Up to 500k

Executive summary

With the world coming to a standstill last year, businesses had to come out of their conventional mode of operation and act fastly to keep the business breathing and flourishing. was smart enough to adopt to this change quickly and took its flagship yearly user conference Horizon to the next level with an all...

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