Zurich: From office to green

Zurich wanted to motivate its sales force, so it launched an incentive program that linked to the company's sponsorship of the Zurich Golf Cup.

Zurich: From office to green



Category: InsuranceCountry where program ran: SpainDate program started/ended: 1st January - 31st March 2008

Product Description: Zurich is an insurance company for individuals and companies. The types of insurance available are Auto, Home, Life, HOA, Nautical, PIAS (savings), Small to medium sized companies (Pymes), Business, Investment, Pension Plans, and PPA.

Advertiser/Client Name: ZurichMedia Channels: DirectMailEmail


Marketplace Challenge:

The objective for this campaign was to challenge the whole sales force to participate in order to increase their motivation to reach sales goals...

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