Zurich Financial Services
Not To Scale
WHAT IS WONDERFUL ABOUT THIS WORK?
There are 100+ players in UK car insurance, spending £329 million on advertising every year. But we saw an opportunity to build on Zurich's reputation for quality and challenge people's perceptions on price. We generated record sales, achieving 114% of plan.
To launch Zurich Connect in the UK and support key local markets across Europe. Achieve a sales target of 147,000. Increase prompted awareness and...