Zurich España: Zurich Auto Loyalty Program

Zurich España wanted to increase customer loyalty at a time when the insurance industry was undergoing marketplace change.

Zurich España: Zurich Auto Loyalty Program



Category: InsuranceCountry where program ran: SpainDate program started/ended: 1st April 2008 - 31st March 2009

Product Description: Zurich is an international provider of insurance and financial solutions. It offers life products (savings, personal protection and pension plans) and non-life products (auto, home and accident insurance, among others). The main gate of entry is usually auto insurance, a product that accounts for more than 70% of Zurich's Spanish clients.

Advertiser/Client Name: Zurich EspañaMedia Channels: Direct Mail


Marketplace Challenge:

The insurance market is...

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