ZS Associates: 'B2E' (Business-To-Ecosystem) for ZS

Richard Hill

Consulting firm ZS Associates ran a targeted B2B account-based marketing (ABM) campaign to engage pharmaceutical company executives in the United States.

Campaign details

Brand: ZS AssociatesBrand owner: ZS AssociatesEntrant company: Quarry Integrated Communications - CanadaIdea creation: Quarry OntarioMarket: North AmericaSector: Pharma & healthcareMedia channels:Email marketing, Social media, Events &...

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