ZS Associates: 'B2E' (Business-To-Ecosystem) for ZS

Richard Hill

Consulting firm ZS Associates ran a targeted B2B account-based marketing (ABM) campaign to engage pharmaceutical company executives in the United States.

Campaign details

Brand: ZS AssociatesBrand owner: ZS AssociatesEntrant company: Quarry Integrated Communications - CanadaIdea creation: Quarry OntarioMarket: North AmericaSector: Pharma & healthcareMedia channels: Email marketing, Social media, Events & experiential, Content marketingBudget: Up to 500k

Executive summary

Consulting firm ZS had a big story to tell about the future of healthcare. It needed to engage executive change-makers.

To gain mindshare and build new senior relationships, ZS launched an integrated account-based marketing (ABM) campaign targeting 30 high-potential current clients in the biopharma industry.

The...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands