Zoom! Creating new interactive media platforms for children

Pamela Laws, Pat Tobin, Kate Taylor and Michael Cohen

This paper examines how WGBH and Applied Research and Consulting LLC conducted collaborative research that identified strategies for transforming ZOOM, a highly successful 1970s children's educational television show, into one of the most exciting 1990s children's educational destinations in the world.

Child media use
Marketing to children
Hispanic/Latinx consumers (US)

ZOOM! Creating new interactive media platforms for children

How applied research informs the successful transformation of existing media technologies

Kate Taylor WGBH, Public Broadcasting Station of BostonMichael CohenApplied Research & Consulting LLC...

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