Ziploc: Functional Fashion

Ziploc, a storage bag brand, expanded into new categories by launching a new product in partnership with physical and digital retailers, benefiting brand and sales metrics.

Summary

The challenge: While Ziploc was the category leader in superior food storage, it made growing the brand and category a challenge.

The insight: Being organized while on the go is as joyful as being organized in our home.

The strategic idea: Help shoppers experience the Beauty of Bag Bliss by organizing their purse with fashion-forward Ziploc Accessory Bags.

Bringing the strategy to life: We created a robust, multi-faceted campaign that extended Ziploc into the joyful organization category of Beauty & Fashion.

The results: Program achieved strong increases in sales and presence, basket size, spend per trip and brand loyalty...

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Insights Team
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