Zhuyeqing Tea: New life begins with a cup of Zhuyeqing Tea

Zhuyeqing, a tea brand, released an antiquity film featuring actor Zhang Xiaolong to help China realise that the restart of life can start with a cup of spring tea and enhance the sense of ritually drinking spring tea.


The Industry Background

The world's first treatise on tea culture "The Classic on Tea"says, "all the tea is picked during between February, March and April." The arrival of spring tea, which is the highest quality and scarcest one, also means a new life. Recently, after Chinese tea was selected as an intangible cultural heritage, tea culture has become the most enthusiastic and favorite culture of Chinese people. How to tell the fabulous story of "tea culture" , spring tea should take the lead.

Social Background

For most Chinese people, this spring is particularly...

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