Zhihu X Wavemaker (Co-Branding Corporation): A Curious Route / Questions To The Future

Linna Zhao

Q&A website Zhihu grew reach and interaction with maker culture in China with a digital and offline campaign via Wavemaker that targeted three groups in three different stages and got them to ask questions about the future.

Campaign details

Brand: Zhihu Brand owner: Zhihu Entrant company: WavemakerMarket: Greater China Sector: Information technology Media channels: Outdoor, Out-of-home Budget: Up to 500k

Executive summary

Research shows that children between the ages of two and five ask...

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