Zhen Xi "Make Life Beautiful 2" IP Integrated Marketing

The Zhenxi brand under Yili is mainly deployed in the high-end milk ice market. In 2020, the brand indicators of Zhenxi will be improved in an all-round way, but there is still a big gap with the main competing products. In 2021, the brand expects to comprehensively enhance its high-end sense and influence; enhance brand awareness and relevance, thereby helping to enhance brand power in an all-round way.

Case details

Brand: ZhenxiBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: FMCGMedia Channels:Building Media, Celebrity/Celebrity Spokespersons, Mobile & Apps, Search Marketing,...

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