Case details
Brand: ZhenxiBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: FMCGMedia Channels: Building Media, Celebrity/Celebrity Spokespersons, Mobile & Apps, Search Marketing, Online Display Advertising, Online Video Advertising, News Feed Advertising, Programmatic Advertising, Social Media, E-commerce Platforms, Brand/Product Placement, Content Marketing , Brand IP Marketing, Brand Crossover/Joint MarketingBudget: 40-50 million
Case Summary
Facing the common pressure of cognition and sales, Yili Zhenxi brand upgraded the integrated marketing strategy, bundled the spokesperson + online comprehensive to carry out...