Zewa: TV tandem approach

Zewa, a global tissue brand, launched a campaign in Germany to increase brand awareness in the bathroom tissue category.

Campaign details

Brand: ZewaBrand owner: EssityEntrant company: Essity, München-IsmaningIdea creation: Publicis.Poke, LondonMedia: Zenithmedia GmbH, Düsseldorf / Essity, München-IsmaningMarket: GermanySector: Toilet paper, kitchen towelMedia channels:Online video,...