Zespri, an international kiwi exporter, launched a campaign in Japan to generate sales and improve its brand image.
Campaign details
Brand: Zespri International JapanBrand owner: Zespri International Entrant company: Dentsu Inc., TokyoMarket: JapanSector: Fruit & vegetablesMedia channels:Direct marketing, Newspapers, Packaging & design, Point-of-purchase, in-store,...
