Zespri: Dynamic uplift in a new normal

Kiwi fruit marketer Zespri ran a health-focused campaign to grow awareness, brand power and purchase intent in Vietnam in the wake of COVID-19 lockdowns.

Campaign details

Brand: ZespriAgency: Mindshare VietnamRegion: APAC

Strategy

Objective

Repetitive lockdowns with strict restrictions had put the entire Vietnam into a state of anxiety. Zespri Kiwifruit, the largest Kiwi marketer in the world, popular among...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today