Zé Delivery: The Zé theory

ABInBev beer delivery app Zé Delivery ran a campaign to grow brand awareness and sales during the World Cup 2022 in Brazil.

Campaign details

Title: The Zé TheoryBrand: Zé DeliveryProduct: Delivery AppIdea: GUTCountry: Brazil

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessBrazilNon-specificOtherMiddleUS$ 7,750,000

Why is this work relevant for Creative Effectiveness?

This work proves that deeply understanding consumers' behaviors and beliefs is essential to generate business results. To stand out in a cluttered moment for brands - the FIFA World Cup - Zé Delivery, a beer delivery app from Brazil, bet not only in communicating its services, but in joining...

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