Zapruder's Other Films - The Gruen Transfer

For 50 years, ABC had offered Australian TV consumers commercial-free television, something that many viewers valued highly.

Zapruder's Other Films – The Gruen Transfer

Agency: Three Drunk Monkeys

SUMMARY.

Early in 2008 nobody had ever heard of The Gruen Transfer! Now it is one of the ABC's greatest success stories. On day one it attracted an audience of 1.3 million viewers, the most ever for an entertainment debut on the ABC.

With a total budget of just $30,000, an ABC audience with strong views on advertising and fierce competition from the commercial networks, the Producers, Zapruder's Other Films and the Agency were challenged to think outside the square and deliver the impossible, 900,000 viewers, day one.

This...

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