Zaltman on how US consumers picture recession

Based on a presentation from the Advertising Research Foundation's 2009 Re:think conference, WARC Online U.S.

Zaltman on How US Consumers Picture Recession

Geoffrey PrecourtWARC Online

Gerald Zaltman drew a line in the sand six years ago when he wrote:"a great mismatch exists between the way consumers experience and think about their world and the methods marketers...

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