ZaloPay's Lucky Piggy

Online payment solution ZaloPay created an augmented reality gamification strategy based on the Year of the Pig to reduce cost per acquisition and boost user growth in Vietnam.

Campaign details

Brand: ZaloPay Agency: T&A Ogilvy

Strategy

After 3 years since it is first introduced to Vietnamese users, ZaloPay has won a certain number of loyal customers - around 70% of its current total customers to be exact. That hints a chal

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