Zain: The "Save Your Pocket" Association

Zain, a telecoms company in Saudi Arabia, launched the "Save Your Pocket Association" programme targeting specific spending problems among young Saudis to increase Shabab bundle subscribers, get the youth to consider Zain's value packages by growing digital engagement and raise awareness.

Campaign details

Brand: Zain Saudi Arabia Brand owner: Zain Group Entrant company: Leo BurnettIdea creation: Leo Burnett Riyadh Market: Saudi Arabia Sector: Telephone & internet services Media channels: Social media, Websites & microsites, Search marketing, Online videoBudget: Up to 500k

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