Yuu: Painting the town 'blue' with yuu

The Dairy Farm Group (DFG) launched yuu, the loyalty app, in Hong Kong in a market full of similar products.

Campaign details

Brand: YuuBrand owner: Dairy Farm GroupEntrant company: PHD, Hong KongIdea creation: M&C Saatchi Spencer, Hong KongMarket: Hong KongSector: Supermarkets & grocery storesMedia channels:Mobile & apps, Online video, Outdoor, out-of-home,...

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