Yuu: Painting the town 'blue' with yuu

The Dairy Farm Group (DFG) launched yuu, the loyalty app, in Hong Kong in a market full of similar products.

Campaign details

Brand: YuuBrand owner: Dairy Farm GroupEntrant company: PHD, Hong KongIdea creation: M&C Saatchi Spencer, Hong KongMarket: Hong KongSector: Supermarkets & grocery storesMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Radio & audio, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

The Dairy Farm Group (DFG) is the leading retailer in Hong Kong with many well-known household brands under its belt spanning over 2,000 retail outlets across Hong Kong wanted to launch...

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