Brand: Yumoş - UnileverAgency: Wunderman Thompson TurkeyRegion: EMEA
Yumoş Jet Fresh is completely a unique solution in the market, no other competitor product exists! That's why, consumer education was a big challenge – what this product delivers and how to use it! Yet this was not the only challenge we were up against – we had to do the launch this without using TV medium as there was no GRP supply available, so it had to have a truly digital at heart strategy. The question we asked ourselves was; if it...