Yumos Detergent: There is no better

Yumoş, a Unilever laundry detergent brand, created an interactive street as part of its marketing campaign to build awareness of its products and increase market share in Turkey.

Campaign details

Brand: UnileverAgency: WundermanThompson TürkiyeRegion: EMEA



With our relaunch & omnichannel campaign, we've targeted to grow over premium care detergents by gaining market share, brand power, differentiation, reaching more penetration against the market leader through delivering our core 360 strategy promoting our superior message 'There is no better!' in color & fibre care.

Target Audience

In 2021, Yumoş announced its new detergent portfolio to its main audience to increase awareness.

In 2023, in its first year of campaign, we changed our communication route with "There is No Better" to gain share from...

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