Yumoş: Building

Yumoş, a detergent brand, launched a campaign in Turkey to increase brand awareness and gain market share.

Campaign details

Brand: YumosLead Agency: Wunderman Thompson TurkeyRegion: EMEA

Strategy

Objective

Having entered the Turkish market in 1986, Yumoş has been the lovemark in fabric conditioners category. Almost synonymous with fabric conditioner, Yumoş has...