You've slept in our bed, now buy the sheets

Ever wished you could take a hotel bed home with you? ALLYSON L. STEWARTALLEN finds that guests in the U.S.

Letter from America

You've slept in our bed, now buy the sheets

Allyson L. Stewart-Allen Fallon Brand Consulting

Ever wanted to own the bed you slept in when you stayed at a luxury hotel? If so, you're one of many. According to a recent report in the Washington Times, guests make these requests so often that many American hotels have set up retail programmes (online or via mail-order catalogues) to allow the purchase of sheets, pillows,   mattresses, bathrobes and other items. ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands