You've Got a Friend: Measuring the Value of Brand Friending on Social Networks
Joseph Webb and Bob BurgoyneTNS
THE SOCIAL WEB: PAST, PRESENT & FUTURE
Social networks effectively act as personal web pages which may be linked to and viewed by friends, contacts or even the whole internet population. They allow people to undertake a range of activities including the exchange of messages, the uploading and accessing of photos, videos and music and the publicising of upcoming events and activities. In fact, the success of a distributed computer network as a communication tool and a platform of...