You’ve Got a Friend: Measuring the Value of Brand Friending on Social Networks

Joseph Webb and Bob Burgoyne

Brand `friending’ is the process by which brands seek to engage and interact with users of social networks.

You've Got a Friend: Measuring the Value of Brand Friending on Social Networks

Joseph Webb and Bob BurgoyneTNS

THE SOCIAL WEB: PAST, PRESENT & FUTURE

Social networks effectively act as personal web pages which may be linked to and viewed by friends, contacts...

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