You’ve Got a Friend: Measuring the Value of Brand Friending on Social Networks

Brand `friending’ is the process by which brands seek to engage and interact with users of social networks.

You've Got a Friend: Measuring the Value of Brand Friending on Social Networks

Joseph Webb and Bob BurgoyneTNS


Social networks effectively act as personal web pages which may be linked to and viewed by friends, contacts or even the whole internet population. They allow people to undertake a range of activities including the exchange of messages, the uploading and accessing of photos, videos and music and the publicising of upcoming events and activities. In fact, the success of a distributed computer network as a communication tool and a platform of...

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