Youva: Engaging with the youth, parents and teachers during the pandemic

Priyanka Bhandari

Youva, the stationery brand, communicated with its three main stakeholders in three different phases during the pandemic.

Campaign details

Brand: YouvaBrand owner: Navneet Publications LimitedLead agency: ANTS Digital Pvt LtdCountry: IndiaIndustries: SundriesMedia channels: Merchandise & free gifts, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Executive summary

The pandemic has introduced uncertainty into major aspects of national and global society, including schools – which were compelled to go online. It has become absolutely vital to keep the morale of all the three key players - students, parents and teachers – up, as classes...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands