Executive Summary

Brief:

Increase brand awareness of Unibet across seven global markets. Do so in a competitive market against the backdrop of Euro2016 when Unibet's competitors would go big on offers to the young male adult market through big budget TV domination. Turn that awareness into account openings and more bets made.

Strategy:

Help our customers win more! We'd provide Unibet customers with insights about how various factors influence the performance of athletes and sporting outcomes. Allowing them to place more educated bets than their contemporaries on other platforms. All while holding true to the Unibet brand purpose – 'by players for players'.

Creativity:

A 6 episode modular content series that focused on the collision point between data, science and sport. Using recognizable talent and influencers to add credibility to a series of experiments that explain how factors like the weather and playing surfaces affect the outcome of sports and shift the odds.