YouTube: YouTube Vaccines: Viral Against Viral

Social media platform YouTube tackled negative perceptions about the trustworthiness of its content with its YouTube Vaccines campaign in Brazil.

Campaign details

Brand: YouTube Brand owner: Alphabet Entrant company: Google Brasil InternetIdea creation: Wunderman Thompson São Paulo Market: Brazil Sector: Websites, online services, apps Media channels: Television & Connected TV, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Content marketingBudget: 1 - 3 million

Campaign video

Creative assets

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