Unibet: #Luckisnocoincidence

Unibet, a British betting company, created a modular series on YouTube to teach its audience about factors that can shift betting odds, in order to increase brand awareness and account openings.

Executive Summary

Brief:

Increase brand awareness of Unibet across seven global markets. Do so in a competitive market against the backdrop of Euro2016 when Unibet's competitors would go big on offers to the young male adult market through big budget TV domination. Turn that

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