Mondelez: Not just a Cadbury ad

Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Campaign details

Brand: Mondelez Contributing Agency: WaveMaker, Ogilvy India Entry Title: Not just a Cadbury ad Winning Category: Grand Prix/ The Ruby Primary Objective: Sales Lift

Background/Context/Business Objective

Selling a box of Cadbury celebrations isn't the same as selling Cadbury chocolates.