M&Ms: M&Ms Messages

M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.

Campaign details

Brand: M&Ms Advertiser: Mars International Agency: BBDO New York, MediaCom Country: US

Background and context

There were two driving factors behind the M&Ms Messages campaign: plateau and decline in sales of key products and justif

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