KLIM: Good night milk powder – their late-night masterpieces

KLIM, an adult milk powder brand, increased brand awareness and online sales in Taiwan by using long and short YouTube ads to position its product as the solution for insomnia.

Campaign details

Brand: Klim Agency: Zenith Media / Ogilvy Country: Taiwan Award: Media innovation 

Background & context

As the leading brand in the adult milk powder market, KLIM has the most complete product line from children to the older generation. For consumers, KLIM represents the milk powder. Yet, to survive the changes of generations, it is critical for KLIM t

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