Glance: Baar baar dekho

Glance, a content discovery platform, increased awareness in India by launching a series of 15-second YouTube ads that promoted its constant feed of personalised mobile lock screen content.

Campaign details

Brand: InMobi (Glance) Contributing Agency: In-Mobi Entry Title: Glance - Baar Baar Dekho Winning Category: Media Innovation Primary Objective: Brand Awareness Format: TrueView In-Stream Ads,TrueView Discovery Ads (formerly known as In-Display Ads),Bumper Ads,Non-Skippable In-Stream Ads,YouTube Masthead,Video Experiments